In the dynamic world of modern design, Quilombo emerges as a bold and innovative brand. Inspired by the chaos and vibrancy implied by the Argentine term "quilombo", the brand embodies disruption and celebrates the unexpected. Rooted in a profound self-exploration process and thorough industry analysis, Quilombo is designed to challenge norms and push boundaries.
The journey began with over 100 hand-drawn sketches, refined to create the distinctive "Modern Connections" design. This logo, capturing the essence of a chaotic yet interconnected world, was meticulously crafted and paired with the Eurostile typeface for a modern, striking appeal. Supporting this, are Alfabet for titles and Freight for extended texts, ensuring a cohesive and professional look.
The color palette—light turquoise, light red, snow, and variations of raisin black—adds depth and versatility, resonating with the brand's dynamic spirit. Detailed guidelines ensure the logo's consistency across different contexts, reinforced by mockups showcasing its application on business cards, digital platforms, and products.
Quilombo it’s a statement of creativity and bold expression, rooted in Argentine culture and designed to stand out and inspire.
Initial sketches for Quilombo, capturing the essence of chaos and creativity that define the brand.
Final five typographic options for the 'Conexiones Modernas' design.
Finalized 'Quilombo' logo displayed in both positive and negative versions.
